How to prompt R10N
R10N already knows your brand. Before it designs anything it reads your website and the brand record it keeps for you: your colors, fonts, buttons, logo, photographs, products and the way you write. So a good prompt does not describe your brand. It describes this email.
The shape of a good prompt
Four short parts. Two to four sentences is usually enough.
1A launch email for our new travel tin, to people who have bought from us before. 2Get them to pre-order. 315% off with code TIN15 until Sunday, October 19. 4Lead with the tin in green and mention it is refillable.
- 1What it is, and who it is forOne sentence. R10N writes and designs differently for a first-time visitor and a returning customer.
- 2The one thing you want them to doOne action. The email is built around it.
- 3The offer, exactlyThe discount, the code, the date it ends. Typed as it should appear.
- 4Anything that must be in itA product, a fact, a line. Only what you would be upset to find missing.
What to leave out
- Your colors, fonts and logo
- R10N reads them from your brand. If you type them into a prompt, the prompt wins, and the email stops matching your brand.
- A section-by-section layout
- If you list every section, R10N builds that list. If you describe the goal, R10N decides the sections for that email.
- “Email 2 of 13”
- R10N makes one email per prompt. If a prompt names a series, R10N may design the first email of it and not the one you meant. Describe the one email you want.
- First names and other personal tags
- R10N’s emails are sent as pictures, so a tag like {First name} would appear exactly as typed.
- The unsubscribe link
- It is always there.
When you want a different look
Change it once, in Brand, not in every prompt.
- Brand, then Email design
- Your colors, fonts, buttons and layout. What you change there is what R10N designs from, in every email after.
- Brand, then Assets
- Add your photographs. R10N uses your real photographs, so if you ask for a picture you do not have, it has to work around it.
- Attach a reference
- Add an email you admire, a photograph you want used, or a product list to the prompt: up to 10 files, 4 MB each, as images, PDFs or text. Say what each one is for. R10N treats attachments as material to work from, and your prompt as the instruction.
Facts and offers
R10N checks every price, percentage, promise, code and product link before it finishes. A fact is kept only if R10N found it on your site, in your brand record, or in your prompt. So if the offer is not on your site yet, type it into the prompt, exactly.
The first result is a draft
Click anything on the email to change it, or ask for the change in the chat. You do not need to fit everything into the first prompt.
Instead of this, try this
Instead ofBrand: navy, red, serif headings. Section 1: hero. Section 2: three tiles. Section 3: reviews. Section 4: collections.
TryA weeknight dinner email for busy parents. Get them to try the family box: free delivery over $40 this week. Use the chicken thigh photo.
Instead ofEmail 3 of our welcome flow.
TryThe third email new subscribers get: our story, and why we started. No offer.
Instead ofMake it premium and modern.
TryAttach one email you admire and write: the calm, spacious feel of the attached.
Instead ofHi {First name}
TryOpen with a warm hello.